Redesign of NARY's website & email newletters

As a digital designer, I work to redesign NARY's new website interfaces concentrating on UI design. I also worked on graphic design of their weekly emails

Duration: 2 months (solo)

Strategies: UI design, Graphic Design, Responsive Design

Link: Naryresort.com

See Final Design

Context

NARY is an ethical and sustainable resort wear brand based in Phnom Penh, Cambodia and NYC. Their mission is to seek to end the cycle of human exploitation in Cambodia by transforming the lives of survivors with safe long-term employment and compassionate support. Additionally, their commitment extends to revolutionizing the fashion industry by producing high-quality garments that address both social and environmental issues while putting an end to labor exploitation

I was assigned the responsibility of redesigning their website, with a primary focus on enhancing the user experience for customers, particularly on the homepage and clothing purchase page. The goal was to create a seamless and welcoming shopping experience, allowing NARY customers to truly embody the NARY brand.

Project Details

Design Goal

To improve the overall user experience, inspiring customers with the confidence to wear NARY clothing; and secondly, to refine the design of the clothing purchasing page, ensuring a seamless and effortless shopping process and overall enhance branding impact.

Target Users

- 25 to 80 years old

- women who you see lives in tribeca or upper brooklyn

- pregnant people

UX Redesign

The orginal NARY website has really good visual design but it has some user experiences problems and new features to add to display the clothings items in more inviting friendly way

- menu items was not immediately visible when the page loads. Users cannot see clothing categories or options right away. Requiring them the effort to locate and access them.

- Primary interactions are not prioritized in the purchasing page

- Clothing items are disorgranized and needed a new way to group them

- needed to simplify and condense some informations for easier and faster navgiation

After going over all the issues with my supervisor, I started mocking up design solutions for the home page and clothing purchasing page. Below is a comparison between the original product detailed page and the redesigned one for the home page

Redesign of NARY's website & email newletters

Duration: 2 months (solo)

Strategies: UI design, Graphic Design, Responsive Design

Link: Naryresort.com

Context

Project Details

UX Redesign

Home Page

This is the before and after display of what is changes for the clothing pages before and after

Clothing Page redesign

This is the before and after display of what is changes for the clothing pages before and after

Final Clothing Page Design

This is final design for the clothing page made on shopify

Email Newletters

I work on designing weekly emails based on cater to promote different NARY clothing pieces in unquie ways

Redesign of NARY's website & email newletters

Duration: 2 months (solo) Strategies: UI design, Graphic Design, Responsive Design

Link: Naryresort.com

Context

Project Details

UX Redesign

Home Page

This is the before and after display of what is changes for the clothing pages before and after

Clothing Page redesign

This is the before and after display of what is changes for the clothing pages before and after

Final Clothing Page Design

This is final design for the clothing page made on shopify

Email Newletters

I work on designing weekly emails based on cater to promote different NARY clothing pieces in unquie ways

Duration: 2 months (solo)

Strategies: UI design, Graphic Design, Responsive Design